When Steve Jobs was trying to lure John Sculley to be Apple’s CEO in the early 1980’s, he asked him, “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” Sculley would achieve little at Apple, but Jobs would later …


Source: business-strategy- Digital Transformation
Innovation Needs To Shift From Disrupting Markets To Tackling Grand Challenges